Content marketing, simplified​

Helping small B2B businesses turn expertise into content that builds visibility, trust, and opportunities.

About Empha6

I’m John Blackwell, founder of Empha6.

I believe that six simple things – Value, Brand Identity, Engagement, Impact, Visibility and Accessibility – can have a profound impact on content marketing success. The name, empha6, highlights my emphasis on these six elements of marketing communications.

With over 20 years of experience in B2B communications; including corporate, marketing, internal and investor communications — I help organisations communicate clearly with the audiences that matter most.

Let’s talk about how you can get more out of your content
scherm­afbeelding 2026 07 04 om 11.01.48

My focus is simple: helping you turn what you know into content that works.